If you’ve distributed an app before using App Store Connect, then the rest of this tutorial will be more familiar to you. To find your Organization ID, go to Settings, then click Device Management Settings below Organization Settings. Now that you have enabled Custom Apps, you’ll need to use your Organization ID in order to distribute your app privately. At the bottom of the sidebar click Settings, then click Enrollment Information below Organization Settings, then in the row with Custom Apps, click Enable.Sign in to Apple School Manager or Apple Business Manager (make sure you have permissions on your account).Now, the first thing we will want to do is enable having a Custom App in the organization of your choice. Subscribe to either Apple Business Manager or Apple School Manager.Otherwise, let’s go over what you will need for private app distribution.
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If you’re interested in how to submit your app to the App Store, check out the full guide. This depends obviously on the intended use of the app. This is done through either the App Business Manager or Apple School Manager. The basic method of privately distributing an app is using what’s called Custom App distribution.
Private app distribution using App Store Connect According to Apple, an app should only be distributed on the App Store if it’s intended for use by a “wide variety of external customers around the world.” This makes knowing how to distribute your app privately all the more important. It is actually against Apple’s App Store Review guidelines to have these custom B2B or private apps publicly on the App Store. Private distribution isn’t just a preference, it’s a requirement for certain apps. If you have a custom app meant to be privately distributed, you’ll need to learn about private app distribution. Another common reason is testing out the app in a controlled environment in-house instead of having a larger scale beta test or public release.
Private app distribution is a common practice and is required for a multitude of reasons, the most common being having custom apps for specific organizations like businesses or schools. Not every app on the App Store is made for everyone and not every app can be found on the App Store.
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